I can hardly believe another year has passed and we've officially entered year 4 of being in business. As usual, I've been reflecting on the last few years and looking into the next determining what it is That Sage Life is meant to be and how I'm going to accomplish it.
While I still have a lot to do, the first step was taking a look at the business at its foundation. In 2023 we established three main pillars the business would revolve around:
Act in a way that is true to who we are and what we believe, not out of fear or because we've been pressured.
Pretty self-explanatory, but make business decisions that are both eco-friendly, and create a more a sustainable business and community.
Be a sage.
Be a subject matter expert—in handmade bath and body products, in the conversations we partake in, and in the stances we take.
All that being said, I am excited to reveal the new That Sage Life logo and tagline. My goal in its redesign was to not only have a more luxe, classic feel in the name, but to mold the tagline into one that encompasses my grand vision beyond handmade soap and sugar scrubs.
Bold, Sustainable Living.
What does it mean? It means we're moving beyond handmade bath and body products. 😁 In 2024 we'll be expanding into home, apparel, and education. After all, we are all about living that sage life.
If you've made it through all of that, I appreciate your patience. 😂 Thank you for all of your support in 2023, and I hope you're as excited for 2024 as I am.
Founder and Head Sage